April Soderstrom
THE BACKSTORY
THE BEGINNING
Jewelry and the passion to create has been an integral part of April’s fabric for as long as she can remember. Born and raised in Michigan, her childhood birthday parties were filled with friends and family bringing her stacks of plastic bangles and necklaces. There are very few photos her as a toddler NOT accessorized to the nines! April jokes that she’s been wearing and designing jewelry since she could borrow the earrings from Mrs. Potato Head – photo proof available below. April Soderstrom, the jewelry company, was formally launched in 2012 and made an instant splash with her trademarked Featherweight Collection of lightweight everyday hoops and earrings that are all handmade in the USA with the finest wire that maintains its color, is perfect for sensitive ears, and are so lightweight you’ll forget you’re wearing earrings.
THE PROCESS & COLLECTION
While some shop for shoes and handbags – April lives to shop across the globe for the perfect gemstones, beads, and accent details to adorn her jewelry with. With a determination on creating luxury jewels at an accessible everyday price, she takes pride in only creating pieces she personally loves and wears daily. “Our jewelry is designed to be independent but plays well with others – it’s born to be layered! We love nothing more than to see how each person styles our jewelry to perfectly fit their story, mood, and style.” She’s created a niche with her colorful, powerfully feminine designs. Her obsession with quality and detail shows through in every piece of jewelry.
IN THE NEWS
Dubbed the “Bay State Gliteratti” by the Boston Herald and awarded the title of “Boston’s Best” Jewelry Designer in 2017 by Improper Bostonian, April Soderstrom is a style force to be reckoned with. April’s designs have a strong celebrity following and have been spotted on Supermodel Gisele Bündchen, Director and Actress Olivia Wilde, Super Bowl MVP Julian Edelman, Author/Public Speaker Deepak Chopra, and many others. Her collection has been featured on television shows such as E! News, The Today Show, and the Bachelorette. Her jewelry has been seen in national and local magazines such as: InStyle, The Knot, Real Simple, Good Housekeeping, OK!, People, Seventeen, The Boston Herald, Southern Bride, and Elle Canada to name a few.
PERSONAL
April is a wife, mom, and entrepreneur living and working in Boston Massachusetts. Sign up for our email list and follow @aprilsoderstrom on Instagram for jewelry updates along with real life and work LOL moments.
April Soderstrom
THE BACKSTORY
THE BEGINNING
Jewelry and the passion to create has been an integral part of April’s fabric for as long as she can remember. Born and raised in Michigan, her childhood birthday parties were filled with friends and family bringing her stacks of plastic bangles and necklaces. There are very few photos her as a toddler NOT accessorized to the nines! April jokes that she’s been wearing and designing jewelry since she could borrow the earrings from Mrs. Potato Head – photo proof available below. April Soderstrom, the jewelry company, was formally launched in 2012 and made an instant splash with her trademarked Featherweight Collection of lightweight everyday hoops and earrings that are all handmade in the USA with the finest wire that maintains its color, is perfect for sensitive ears, and are so lightweight you’ll forget you’re wearing earrings.
THE PROCESS & COLLECTION
While some shop for shoes and handbags – April lives to shop across the globe for the perfect gemstones, beads, and accent details to adorn her jewelry with. With a determination on creating luxury jewels at an accessible everyday price, she takes pride in only creating pieces she personally loves and wears daily. “Our jewelry is designed to be independent but plays well with others – it’s born to be layered! We love nothing more than to see how each person styles our jewelry to perfectly fit their story, mood, and style.” She’s created a niche with her colorful, powerfully feminine designs. Her obsession with quality and detail shows through in every piece of jewelry.
IN THE NEWS
Dubbed the “Bay State Gliteratti” by the Boston Herald and awarded the title of “Boston’s Best” Jewelry Designer in 2017 by Improper Bostonian, April Soderstrom is a style force to be reckoned with. April’s designs have a strong celebrity following and have been spotted on Supermodel Gisele Bündchen, Director and Actress Olivia Wilde, Super Bowl MVP Julian Edelman, Author/Public Speaker Deepak Chopra, and many others. Her collection has been featured on television shows such as E! News, The Today Show, and the Bachelorette. Her jewelry has been seen in national and local magazines such as: InStyle, The Knot, Real Simple, Good Housekeeping, OK!, People, Seventeen, The Boston Herald, Southern Bride, and Elle Canada to name a few.
PERSONAL
April is a wife, mom, and entrepreneur living and working in Boston Massachusetts. Sign up for our email list and follow @aprilsoderstrom on Instagram for jewelry updates along with real life and work LOL moments.